I know exactly what you are saying, Dr. X. It is very gimmicky, especially on something like ketchup, being full of sugar and whatnot.

As far as the 400 something posts, it was a PubMed search of studies that have been conducted concerning lycopene. And they weren't meant as citations as to the effectiveness of lycopene against cancer or anything else. Only to point out that there is plenty of honest research going on and that some of it is promising, despite the fact that the people seize on a few reports for commercial advantage.

There is actually one group trying to get a right to health claims or some such authorisation from the USFDA. Course for all I know every body and their mother is doing that.

No I don't eat tomatoes for lycopene . I should have wrote a whole list of the nutrients in cooked tomatoes instead of just mentioning lycopene.