You're really missing out if you didn't read the comments.

"This looks like some kind of mating ritual ;)"

also:

"Um, hell i do shrugs with 150 lbs or so and i got bigger traps than you. maybe cause i do shrugs, not this shit. Start from low, do proper reps. LISTEN TO WHAT PEOPLE ARE SAYING IN THE COMMENT PANEL. they are saying it for a reason."

the guy responds with:

"Vlak, you're a young dude. Lots to learn. I've been in this game for more than 24 years. I know what works for a specific reason. Bodybuilding is not what I'm doing."

hahahaha that's awesome, 24 years of doing shrugs like that and not a damn thing to show for it