The thing is it's not always the studies fault. Like here for instance it seemed pretty logical to use sedentray subjects to tease out whether changes were due to stretching and not something else...

Regardless of that, most of the time the problem is the media or some "guru" blowing everything out of proportion or making claims about a study that the researchers themselves never made or intended to. With the media in general it's just finding shit to write about probably but with the fitness gurus it's usually because they already have an opinion and are looking to twist data to fit that or are only including data that fits their pre-conceived opinions.

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If you act sanctimonious I will just list out your logical fallacies until you get pissed off and spew blasphemous remarks.