The reason Brock was such an arrogant asshole at the weigh-ins is because Dana told him to be. Think about it. Brock was an arrogant asshole in the WWE, now fans of WWE see that he is switching over to UFC and still being a jerk. They want to see if he can back up his talk. Its all about creating a bigger fan base and making more $$$. On the UFC All Access, I saw that Brock seemed like an easy guy to get along with. His attitude is all about bring in more fans and part of being a fighter is having some arrogance. Can't let the other guy punk you out.

Brock will have another chance. I too believe he will be a monster when he gets through some more training.