It's a convenience thing. I'm still in school and have to bring in a sacklunch so having a sandwhich is pretty much the only way to go. And in the mornings I generally don't have time to cook oatmeal.
Check out the bread though,
http://www.thedailyplate.com/nutriti...ain-flax-bread
I spent awhile in the supermarket looking for something good, and this stuff is as healthy as it gets when it comes to bread. In fact, I'd put it on par pretty much with oatmeal as far as nutritionary facts go (sadly it isnt as awesomefully filling as oatmeal is).