Ya after looking through the videos posted I do believe I was doing the entire exercise wrong. What I've got is:

1. Arms straight and flexed, chest puffed out
2. Drive your heals into the ground
3. Once the bar passes your knees push your hips forward
4. Pucker up those butt cheeks and lock out


Does that sound about right? I'm set to complete dead lifts on Friday so I'll see how it goes. I thought the whole point of dead lifts was for your legs, didn't know that it was a whole body move. You guys definitely opened my eyes on this one. Guess I'm showing my ignorance and the fact I've only worked out on machines before.