Well I think it is nothing more than marketing. I wouldn't really give it too much thought.

It's nothing like olive oil as for at the fatty acid content.

I see nothing about the actual yield of DHA. It's also interesting that it lists a gram more of monounsaturated fat than regular Crisco canola but the same amount of poly. Which would mean the DHA must come to less than a gram per serving (1 tablespoon).

Also, look at the type of oil and what you would normally use that oil for in your diet. The only thing I use canola or vegetable oil very occasionally for cooking. I never use it outside of cooking. Any omega 3's in canola oil wouldn't stand up to the heat very well, not to mention the amount you get isn't enough to really impact you diet unless you plan on having too much canola oil...oops...

So, yeah, I think canola oil is canola oil. And I'd be very sceptical as to whether there is really any DHA in there at all.

Actually consumerlab just did a big test on fish oil and products "fortified" with omega 3's. The fortified products did not fair so well. I'll check and see if they tested this product but I doubt it.

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If you act sanctimonious I will just list out your logical fallacies until you get pissed off and spew blasphemous remarks.