Check out Tom Venuto's Burn the Fat, Feed the Muscle eBook. I was confused until I read it. Tom is very thorough and brings together all sorts of concepts.
The part I liked is where he focuses on calorie consumption versus calorie expenditure and how a calorie is not just a calorie. He mentions the various diets and how you can get confused as to whether you should have high protein/low carb or high carb/low protein.
It seems that a lot of the different diets plans are effective for certain people but marketing people like "one size fits all" advertising.
The bottom line is that it depends upon your own body. Endomorphs tend to be sensitive to carbs and can gain weight eating more carbs even if calorie intake is unchanged.
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