Right, I understand what you mean in terms of comparing a concentrate of that quality with a mix of isolates and concentrate of slightly less protein percentage. Obviously it would seem like their concentrate is much better then any of ON's stuff.
Like you say, it's just a matter of cost. All I'm saying, and I'm sure you would agree, is that if True cost any one individual a bunch more then in terms of cost effectiveness the slight difference in protein percentage wouldn't amount to a hill a beans. So for me I wasn't talking about a few dollars more and of course I weigh it against ordering it over and over so the difference in cost adds up. With being on the west coast and all that I completely agree and their shipping was supposed to have gone down so I will be checking again. Last time an order from true would have still cost a good bit more than an order from Nutraplanet even without the shipping. Once I added the shipping it was like 20 bucks more at least. I mean if people are ordering just one jug of protein at a time and nothing else, or at least 2 jugs

, then they are wasting money on shipping for small orders.
I think my main point is that people try to make a huge big deal about what really comes down to a percentage point or two. Despite the fact that True's concentrate is as good or a little better than ON's mix in the end it really doesn't matter if you save money on one or the other. ON is not the best tasting one out there for sure, though, that's true.
It's just that for me, even a savings of 5 bucks, if I add that up over a year can be significant. I've used ON, but I don't use it now. I'm doing the Dymatise brand right now cuz it's good stuff and the most cost effective for me.
I know we're really both saying the same thing so I'll sum up my main point as concentrate, isolate this percentage that percentage blah, blah...all comes down to the same thing pretty much so the only real difference is total cost and taste/texture.
Having said all that, when they talk about "quality" and "percentages", people are usurally meaning the how well a given protein food is delivered and utilyzed by the body and sometimes the essential amino acids (which most high protein foods contain more than enough of in general). But if someone can get a really high quality CONCENTRATE like True for a good price that delivers as much protein as a mix then I think there may be some real advantages to that. At least that's the theory since it contains all the original compounds, etc. and so on.
For pre and post you might still be better off having an isolate around but a concentrate would still be better immediately pre and post compared to pretty much ANY other protein form so let's not overstate the advantages of isolate. There was a time when there was pretty much no decent whey. LOL, the first protein powder I ever tried seemed virtually indigestible