Typically, a lot of people fall into believing that "strength" is 5 reps and lower, and "hypertrophy" must be 8-12 reps. Bullshit.
If anything, this program is built around full body workouts, frequency, heavy poundages, and squatting being the most prevelant feature. There's no way I could say it's a strength first program without washing my mouth out with soap!

If I was to label the program, I'd say it's one of the few mass programs that substantially increases your STRENGTH in the process as the weeks go on....
To put it bluntly to end this debate:
275 lbs for 5 x 5 = 6,875 work output
200 lbs for 3 x 10 = 6,000 work output