Eric Cressey just linked this NY Times article in his blog:
Stretching: The Truth
He rightfully pointed out that the mainstream media lags way behind the industry "insiders" like himself. He and Mike Robertson and others like them were teaching this stuff at least 3 or 4 years ago.
But (and as I commented in his blog) what is really sad to me is that the NY Times is WELL ahead of the majority of fitness "sources" and definitely of the average personal trainer.
When a NY Times article is more up-to-date than your favorite guru...time to get a new guru.